How a mobile app keeps you connected with your customers at any time
by Laura Hillhouse, on April 21, 2020
When it comes to connecting with your audience, software can play an essential part. The creation of mobile apps has allowed a more attractive and often easier way to communicate with customers. With smartphone use continuing to rise, having a mobile app for your organisation is a good business choice as well as a great marketing tactic. Millions of people use the Apple app store and the Google Play store so it is likely that a lot of your audience will be using these too. With a mobile app as part of your offering, you’re helping to develop a true connection with your customer base.
Your customers will appreciate you giving them this kind of access to your services and this is how it keeps you connected with them:
You’re always available
In a world where everyone is constantly connected, customers expect their enquiries and problems to be solved quickly. Having a mobile app gives your customers an easy route to contact you. Even if you don’t have the capacity to have long support hours, it gives your customers the option to send a message whenever it’s convenient for them. It also means they have access to your services 24/7 even when you’re not open.
It helps keep things personal
Making your approach personal is important in building relationships with your customers. Your app can allow you to offer this and this is essential, especially for financial organisations. Customers need to trust you and your app can help you continue to build these relationships. You can use the data you have for them to create a personalised approach such as sending notifications based on specific data you have collected about your customer. This means you can send them information on products specific to them and more content they will want to read.
Mobile apps are accessible across different devices
Even though not everyone uses the same devices, mobile apps are available across multiple types. This means it caters to different users who may use an iPhone or android device as well as those who prefer to use tablets so you’re able to reach a lot of your audience through the one type of solution.
Stand out from the crowd
Having a mobile app will help you stand out from others in the industry who don’t have one. Many consumers, particularly millennials, look for convenience when interacting with businesses and having an app is one way to offer them this. By moving quickly and being innovative you can remain ahead of the curve and stand out from direct competitors and others in the industry.
No matter what industry you work in, staying connected with your customers is important. A mobile app is one of the best ways to do this, especially for organisations that thrive on people being able to access their services online.
Soar works with affordable credit providers and part of our offering to them is a mobile app. Get in touch if this is something your organisation is considering; we can talk you through all the benefits!